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Notes

The Tortoise and the hare

"The Tortoise and the Hare" is one of Aesop's Fables. The story concerns a Hare who ridicules a slow-moving Tortoise. The fable is the inspiration behind the Adventure co...

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Notes

What is a brand?

A look at some of the ways people have tried to answer this question over the years.

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Notes

Revealing truths

The process of brand development is often about removing the noise and the clutter to reveal truths about an organisation.

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Notes

Winner of a D&AD award

Winner of a D&AD Award in the ‘Writing for Design’ category, for the advertising campaign created for PegasusLife.

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Notes

Start with how

Some ideas and reflections on the movement created by Simon Sinek's "Start with Why" book and Ted Talk.

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