Camlins are landscape architects who approach their work in an intellectual and philosophical way, unlike most other companies operating within their sector.
BACKGROUND
Finding the way to communicate what is unique and interesting about the Camlins approach towards landscaping is crucial to the practice’s ability to attract like-minded developers and architects to collaborate with on projects. Camlins work plays a key part in bringing to life the overall creative vision for a development and a place, and being able to articulate that role effectively through their brand and communications strategy was a key part of the brief.
OUR ROLE
We were responsible for identifying and articulating the different layers of the Camlins proposition and creating an identity that would reflect that. We were also involved in developing a range of applications, including stationery, case studies, presentations and event collateral. The identity for the company and communications strategy was designed to reflect and celebrate the layers of in-depth research, story-telling and wide-ranging cultural references that informed their approach, providing a flexible yet consistent way of representing the idea across all the various platforms.
TEAM
This project was created in partnership with Mark Smith.